About Us

Who We Are

Hello, I’m Najwa, the Founder and CEO of Little Citron — and proud mama to a joyful three-year-old boy who inspires everything I do.

Born in Morocco, raised in Lyon, France, and now based in London, I’ve always been drawn to the beauty of simplicity, authenticity, and natural living.

About Little Citron

At Little Citron, we believe that caring for your baby should be as gentle on the planet as it is on their delicate skin.

Our boutique is where boho style meets nature, offering a thoughtfully curated collection of organic and all-natural baby essentials that are safe, stylish, and sustainable.

This journey began when I became a mother. Like many new parents, I assumed that all baby products were safe — until I discovered that many contained harsh chemicals and unnecessary additives. That moment changed everything for me.

Determined to make better choices, I started researching, testing, and searching for pure, beautifully designed essentials I could trust. When I couldn’t find a single destination that brought them all together — Little Citron was born.

Every product in our collection is chosen with love and care, reflecting our deep commitment to quality, transparency, and peace of mind.

Our mission is simple: to help parents nurture their little ones safely and consciously — because every baby deserves a pure beginning.